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If you’re a painter in Australia, you probably already know that the market is getting crowded. Whether you’re based in Sydney, Brisbane, Melbourne or a regional town, winning new painting jobs consistently requires more than just skill with a roller. Today, it’s about pricing smart, standing out, building trust, and mastering the client experience.
This guide is packed with practical advice to help painters secure more work, even in the most competitive suburbs. If you want to stay busy year-round and grow your painting business, this one’s for you.
Understanding the Challenges of the Australian Painting Industry
Let’s face it — being a painter today isn’t what it was 10 or 20 years ago. There are more sole traders and painting businesses than ever before, and homeowners are savvier about comparing quotes. Here are a few realities to consider:
Seasonal work patterns: Winter can be brutal for exterior painting jobs. Planning your calendar and cash flow is key.
Rising client expectations: Aussie homeowners now expect quotes via email, on-site etiquette, drop sheets, and colour advice.
DIY competition: Platforms like YouTube have made some clients think they can do it themselves. Your job is to show the value of a professional finish.
Mastering the Art of Client Acquisition
You can’t win painting jobs if the phone isn’t ringing. It starts with visibility.
Google Business Profile: List your business and update it regularly with reviews, before-and-after painting photos, and service areas.
Local SEO: Use keywords like “painters in Penrith” or “best interior painters near me” throughout your website.
Referral rewards: Offer $100 vouchers or discounts to clients who refer a new job. It works.
Follow-up quotes: Don’t let leads go cold. A polite follow-up call or SMS 48 hours after a quote can close the deal.
Want a deeper guide on how painters get clients across Australia? We’ve broken it down step by step here:
Pricing Strategies That Help You Win Jobs Without Undercutting
There’s a fine line between being competitive and underpricing yourself out of profit. Here are smarter ways to price:
Transparent quoting: Break the job down – prep, coats, paint type, travel, cleanup.
Tiered quotes: Offer standard, premium and deluxe packages. This gives choice and makes the middle tier more attractive.
Explain your value: Tell them what they get – from premium paint brands to your warranty and cleanliness. Don’t just list the cost.
Need more help setting accurate quotes? Check this article on How to Price a Painting Job
Building Trust and Credibility with Clients
Trust is everything in trades. You’re in someone’s home or business. Here’s how to build it from day one:
Show your insurance: Mention that you’re insured in the quote.
Wear clean uniforms and branded gear: Small things make a big impression.
Leave the site spotless: Never let the customer clean up your mess.
Request Google reviews: After a job, ask for a quick review. Offer to send them the link by SMS.
Quoting Tips That Convert Clients
Great painters lose jobs from bad quotes. Here’s how to fix that:
- Offer written quotes only: No more “It’ll be around $2,000” over the phone. Email an itemised quote.
- Be the first to quote: Statistically, the first painter to quote gets the job more often.
- Add photos: Show pictures of similar past jobs to make your quote stand out.
Upselling and Cross-Selling Painting Jobs
If you’re already inside a house doing the lounge, why not offer the hall or ceilings too?
Add-on services: Feature wall design, anti-mould bathroom paint, door repainting.
Maintenance packages: Offer yearly touch-up contracts.
Seasonal offers: e.g., "Book by July 15 and get your doors painted for free."
These offers turn $3,000 jobs into $5,000 jobs.
Leveraging the Power of the Painters Link Network
Joining a professional group can add serious credibility to your name. With Painters Link, you get:
- Supplier discounts from top brands like Dulux and Wattyl
- Referral visibility in your suburb or postcode
- Business services for quoting tools, digital invoicing, and marketing
Many painters across Sydney and regional NSW are now winning jobs thanks to their Painters Link profile.
Final Word
Get More Jobs with Strategy, Not Just Hard Work
You already know how to paint. But getting more jobs today means thinking like a business owner, not just a tradie. With the right pricing, quoting, visibility and professionalism, you'll stand out in a crowded field.
The best time to start improving your approach is today. Update your quoting method. Ask for reviews. Join a painters network. And keep showing clients why you’re the best value in town.
A Relatable Case Study: How Paul Went from 2 Jobs a Month to Fully Booked
Paul, a painter in Blacktown, used to rely solely on Airtasker. He joined Painters Link, updated his Google Business profile, and switched to tiered quoting. Within 3 months, he was booking 5+ jobs a week and had to hire his brother to keep up.
What changed?
- He stopped quoting too low.
- He started following up quotes.
- He used social proof (Google reviews and photos) to win trust.
His most common feedback? “You looked more professional than the other quotes.”
